In developing countries like Cambodia, riverine and coastal waters are the lifeblood of many communities, and have been for millennia. Small-scale fisheries operations feed the local populace, employ local workers, and are a way of life for millions. With demand for fish products’ soaring worldwide, aquaculture in developing nations is seen as a tantalizing opportunity to tap into a growing global market. But cashing in on this global boom is easier said than done for the predominantly poor fishers working in low-tech aquaculture operations. The Pro-poor Business Models for Small-scale Aquaculture (BMSA) project aims to alleviate poverty by identifying innovative business models and finance options that will help small-scale aquaculture enterprises take their produce from catch to market.