Promote Fish-based Snacks to Increase Dietary Diversity

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Promote Fish-based Snacks to Increase Dietary Diversity


WorldFish is an international nonprofit research institution that creates, advances, and translates scientific research on aquatic food systems into scalable solutions. WorldFish is a member of CGIAR, which unites international organizations engaged in research about food security.

The Feed the Future Bangladesh Aquaculture and Nutrition Activity (Aquaculture Activity) is a five-year project of USAID working to improve nutrition through growth in the aquaculture sector. The project works in 21 districts of southwestern Bangladesh and two districts in the southeast.

In Bangladesh total fish production has increased six fold in the last 34 years, and fish production is now expected to reach 4.55 MT by 2020–21 (FRSS, 2017). The country has broken all its previous records in producing freshwater fish, bagging the second position among the highest fish-producing countries in the world.

Fish is a high-protein, low-fat food that offers a host of health benefits. Fish is an important part of the diet. In particular, whitefish is lower in fat than any other animal protein source, and oily fish is high in omega-3 fatty acids or "good" fats. The processed and frozen food industry has experienced significant growth - around 20% per year - and is expected to grow in the coming years. The urban population is growing, the income and purchasing power of the middle class is increasing. Family life is increasingly changing from working mothers to time-constrained housewives.

The convenience of fish-based snacks is appreciated as nutritious food for children and adults. The products industry faces a range of challenges: infrastructure limitations, lack of consumer trust and knowledge, poor distribution and market penetration, and relative prices. Additionally, consumer awareness about fish-based snacks is low or limited; these products are fully new for most markets. This provides an opportunity for consumer companies to develop marketing and distribution channels to disseminate fish-based snack products. BAA wishes to promote fishbased snack products like chanachur, peanut bar, and sesame bar with the cooperation of one or more processors to make fish-based snack products more available and affordable.


Subject to donor approval and availability of funds, the Aquaculture Activity is looking for partner organization(s) that can promote fish-based snack products like chanachur, peanut bar, and sesame bar to increase dietary diversity. Additionally, any innovative idea/model relevant to fishbased snack products will be appreciated. The successful applicant will present a commercially & technically viable and socially acceptable business model by engaging the fish farmers, processes & relevant service providers in the FTF ZOI.

Scope of Work

The partner selected from this RFA will carry out the following activities within an eight-month period: 

  • Develop platform/partnerships i.e. technical partner (for fish-based snacks recipe), Consumer Company (for production and marketing of fish-based snacks), etc. 
  • Work directly (for procurement and training) with specific farmers groups to spread the positive impacts following top down approach. 
  • Awareness creation among consumer for fish based snacks 
  • Ensure availability of fish based snacks in market

Key Deliverables 

  • A detailed marketing and sales strategy of fish-based snack product business 
  • A realistic and specific plan for processing, production and marketing of fish-based snacks 
  • A clear business plan to ensure the sustainability of the business 
  • Reporting and documentations as per contract requirements


  • At least 3 types of products will be developed and marketed 
  • Establish partnership between processing companies and technical partner (For recipe) 
  • Establish distribution channel for the products 
  • Enhance efficiency of the processing company staffs, fish suppliers and fish farmers through capacity building

Aquaculture Activity Offers

Aquaculture Activity will provide both technical and financial support to execute the proposed and agreed upon business models/ideas: 

  • Financial support to leverage the companies’ investment. If shortlisted, the final agreement will be negotiated with selected, qualified companies. This support must contribute to a significant that the companies will make 
  • Facilitation and co-development of the proposed business models or strategic plans 
  • Technical support as needed for successful implementation of the proposed models/initiatives 
  • Facilitation of identifying or developing business linkages with other market actors

Aquaculture Activity Fund is not for: 

  • Working capital (e.g. day to day operational costs, salaries of regular staff, rent of buidlings, office, warehouse, storage houses, regular purchases) 
  • Direct payments/subsidies to producers/aquaculture farmers 
  • Common IT and fixed assets (e.g. computers, cameras, projectors, vehicles, machinery and equipment) 
  • Common physical assets (e.g. buildings, warehouses, storage rooms)


  • Have an experience and proven success on similar intervention 
  • Have commercial and profit interest and incentives in the capacity development of aquaculture stakeholders. 
  • Proposed business models/concepts which satisfy and support one or more of the following will be given preference (i) new and innovative business models, (ii) expansion of successful business models into new and underserved geographic markets and (iii) expansion of the business models targeting underserved customers in the rural areas, such as youth and women 
  • Proposed business models must demonstrate continuity and sustainability. 
  • Cost- share must be at least 50% of the total proposed budget. 
  • Cost-share amount must be verifiable and should not come from other USAID assisted projects or programs. 
  • An active certificate of incorporation (for individual companies, a trade license); 
  • Joint stock registration certificate (if applicable); 
  • An organizational organogram of key personnel, inclusive of the names of such personnel; 
  • Tax Identification Number (TIN); 
  • VAT registration number; 
  • Proof of a segregated bank account (providing the name and address of such an account); 
  • The consulting firm must bear all annual income tax (AIT). 
  • Percentage of VAT and total amount of VAT should be mentioned in the proposal. 
  • Other valid papers (provided by government institutions).

Note: Only “for profit” companies/firms are eligible to apply who have legal registration. Program is not eligible for Non-Government Organizations (NGO’s), Consulting Firms, or Associations.


grant reward process




Interested parties should submit application by using the attached application form and budget template on or before 15 September 2022 to: mentioning the title of solicitation or Request for Application (RFA) in the subject line. Due to the high volume of applications, only shortlisted applicants will receive a response from WorldFish.