This chapter describes the constraints for marketing by small-scale fisheries and the steps for market development, including stabilization of the fish supply, setting up cooperatives, enhancing relations in the value chain and building market institutions.
Developing markets for small-scale fisheries: utilizing the value chain approach
Jacinto, E.R., Pomeroy, R.S. (2011)
p. 160-177. In: Pomeroy, R.S. ; Andrew, N.L. (eds.) Small-scale fisheries management: frameworks and approaches for the developing world. Cabi, UK. 247 p.