The WorldFish Rohu Genetic Improvement Program aims to substantially increase aquaculture productivity in Bangladesh by developing and disseminating rapidly growing rohu to farmers. Genetically improved rohu seed will be available in Bangladesh beginning in 2020. These fish are expected to grow 20%–30% more rapidly than currently available seed. WorldFish expects to further improve the rohu growth rate by an average of 5%–10% every 2 years—the age at which new genetically superior parents can be selected and spawned. The organization is currently developing a dissemination strategy and business model to underpin a sustainable, genetically improved rohu program for the country.