A: Background

The Feed the Future Bangladesh Aquaculture and Nutrition Activity (BANA) is a five-year award made by USAID to WorldFish in February 2018 and continue until February 2023. Its aim is to sustain positive aquaculture sector growth in southwest Bangladesh through an inclusive market systems approach.

BANA takes a market systems approach which identifies critical underlying issues constraining the sector and encourages co-investment by private sector companies and local NGOs through sub-grants to address these issues. A key principle is to encourage capacity building in existing value chain actors rather than establishing unsustainable capacity that will disappear at the end of the Activity.

Goal: The goal of the Activity is to achieve inclusive aquaculture sector growth through a market systems approach.

The specific objectives are:

Objective 1: Increased productivity of aquaculture production systems
Aquaculture development in Bangladesh has been constrained by a lack of high-quality seed and feed as well as poor management practices. To address these the Activity, in collaboration with private sector actors, aims to i) increase the availability of improved fish seed, ii) increase the availability of affordable, high-quality fish feed and iii) increase adoption of best pond management practices.

Objective 2: Strengthened aquaculture market systems, with particular attention to expanding opportunities for women and youth
Aquaculture market growth has been driven by increased production. However, despite clearly expressed consumer concerns over farmed fish safety and quality, postharvest handling and market supply chains are poorly managed. The result is reduced profitability across many key aquaculture value chains, threatening sustainable growth of the sector. Meanwhile, despite the growing importance of farmed fish to the national economy, the sector has little representation in policymaking bodies or ability to address consumer concerns. To address these issues the Activity, in collaboration with private sector actors, will i) increase market linkages, ii) increase engagement of the private sector in aquaculture markets and iii) improve the enabling environment for inclusive aquaculture sector growth.

Objective 3: Increased awareness and adoption of nutrition-related behaviors, with a particular focus on women and youth
Despite considerable progress, undernutrition rates remain high for the poor and vulnerable. Poor dietary quality leads to inadequate consumption of key vitamins and minerals, contributing to childhood stunting, cognitive impairment, reduced productivity and lowered earning potential, thereby undermining national development. These issues can be addressed through increased consumption of fish, a rich source of micronutrients such as vitamin A, iron, calcium, zinc and essential fatty acids, particularly by children and pregnant and lactating women. The Activity will, in a gender-equitable manner, focus on i) increasing nutrition awareness and practices and ii) improving access to diverse and nutritious food.

As a part of the work, the Activity team has facilitated few regional and national level fish hatcheries to ensuring quality fish seed/fry supply by practicing best management practices at hatchery level and strengthening distribution network. Now, the Activity to looking for a firm/company to develop a video documentary by capturing different parts of best management practices (BMPs) practiced by partner hatcheries and impact of conducting different capacity building and promotional activities at field level through which they are able to produce quality fish seed/fry and increase their business. The developed video documentary will use in different events and distributed to relevant stakeholders so that they can adopt the BMPs and business model.      


B: Objective

The objective of the assignment is to develop a video documentary on 'Getting business success through increasing quality and survival rates of fish seed/fry by practicing Best Management Practices in fish hatcheries and increasing market share by offering extension services through distribution channel members in the ZOI (south-west of Bangladesh) and Resilience Focus Area (Bandarban and Cox’s Bazaar) .  

The message of this video is this:  you can improve your hatchery business and make more profit if you do what these hatchery owners have done.  To tell this story effectively the video must focus on business success.  BANA will provide information about the financial returns of the BMP investment, and the script will balance technical and financial content.


C: Scope of work

The consulting firm will develop the video documentary in coordination with the Feed the Future Bangladesh Aquaculture and Nutrition Activity teams to undertake the tasks outlined in section D and F.


D: Deliverables

The firm is expected to deliver the following key outputs:

# Item Length Description Number of deliverables
1 Video documentary on the ‘Story behind Fish Hatchery business success', The shooting will be outside Dhaka in at least 2 Districts Jashore (Sadar) and Chattogram (Mirershorai- Matamuhuri). Length- 8-10 minutes,

The documentary will focus on different parts of best management practices (BMPs) practiced by partner hatcheries and impact of conducting different capacity building and promotional activities at field level through which they are able to produce quality fish seed/fry and increase their business.

Documents have required the Bangla voiceover with English subtitle and the -Full HD Quality picture.

2 Shorter version of the same video for Social Media distribution 1 min same 1
3 Master copies and raw footages of both video documentaries N/A same 3


E: Target audience

Prime audience: Fish hatcheries both carp and Tilapia;
Associate audience: Fish nurserers, Fry hawkers and fish farmers.


F: Requirements from Agency for video

  1. Develop the video story and script with the help of Point of Contact (POC) and Communications Specialist  of Feed the Future Bangladesh Aquaculture and Nutrition Activity
  2. Develop  work plan with the concern of POC and Communications Specialist for the assigned tasks specifying travelling days;
  3. Travel to location for shooting selected as per discussion with POC and Communications Specialist
  4. Perform appropriate interviews, video documentation of the required activities as per script with the Farmers and other relevant stakeholders.
  5. Produce video documentary
  6. Add Bangla voice-over  and subtitles in English as and where necessary;
  7. Ensure full usage rights for any background music


G: Contract length and time period for deliverables

Start date and duration: The firm will carry out the tasks 30 working days from signing of agreement.


H: Evaluation:

Interested agencies need to submit both financial and technical proposals to avail this


1) Technical proposal parameters

In order to be considered for this opportunity, proposals must include the following:
I. Brief profile – Capability statement including profiles of professionals/staff to be engaged with this activity. 
II. Client list – Mention only the relevant ones. Names, company or organization, contact information of three recent (within the past 2 years) companies/organizations that you have worked for.
III. Sample of relevant films/video documentary produced for any purpose (provide online links or QR codes).

2) Financial Proposal

Agencies need to submit a financial proposal that include separate pricing breakdown for each of the deliverables. The pricing must include applicable tax and vat rates. The proposal must include another price breakdown for storyboards, voiceovers, sub-titles and any other production cost. Etc.


I: Required documentation

It is mandatory for bidding organizations to submit documentary evidence demonstrating their legal, taxation and financial status. This includes:

  • A certificate of incorporation (for individual companies, a trade license);
  • Joint stock registration certificate (if applicable);
  • An organizational organogram of key personnel, inclusive of the names of such personnel;
  • Tax Identification Number (TIN);
  • VAT registration number;
  • Proof of a segregated account (providing the name and address of such an account);
  • Other valid papers (provided by government institutions).


J: Submission details

The bidders must submit two (2) copies of each of the Technical and Financial proposal in 2 (two) separate sealed envelopes clearly marked on the envelope with “TECHNICAL PROPOSAL” and “FINANCIAL PROPOSAL” and the 2(two) envelopes shall then be sealed in an outer envelope bearing RFP Reference, subject, Proposer’s name and address by Nov 25, 2019 before 5:00 pm to:

Procurement and Administrative Unit
WorldFish Bangladesh and South Asia
House 2/B, Road 4, Block B, Banani, Dhaka

It must be taken care that the technical proposal must not mention any information related to financial proposal; otherwise the submission will be rejected. Upon delivery, applicants may request a stamped receipt confirming timely submission. Please note that incomplete proposals will not be reviewed.


Tax & Vat

The Financial Proposal shall specify a total delivery amount (in BDT) including mentioning taxes & Vat. Tax and VAT shall be deducted from the contract amount according to the Government Rules and Regulations.

Questions and Clarifications

All questions and/or clarifications regarding this RFP must be submitted via email to A.Anisuzzaman@cgiar.org no later than 12:00 pm local Dhaka time on Nov 25, 2019. All correspondence and/or inquiries regarding this solicitation shall reference the RFP number in the subject line. No phone calls or in-person inquiries will be entertained; all questions and inquiries must be in writing.

Basis for Award

WorldFish intends to award a service agreement resulting from this solicitation to the responsible bidder whose proposal represents the best value to WorldFish after evaluation of the following criteria, with the weights applied accordingly:

Proposed Technical Plan                                                                                         20 Points

The bidder shall be evaluated on the overall understanding of the scope of work, specifically, the technical plan as well as its innovative approach and ideas.

Key Personnel and Staffing Plan                                                                            20 Points

The bidder’s key personnel and staffing plan shall be evaluated on the experience of the team members with similar projects, how they will effectively manage the scope of work based on the bidder’s technical strategy.

Past Performance and Experience                                                                         30 Points

The bidder shall be evaluated on the experience the firm has with related projects of similar scope and size in Bangladesh. The references listed by the bidder may be contacted to complete a survey.

Cost Proposal                                                                                                                       30 Points

Provide an estimate of the cost of the activity in Bangladeshi taka and USD following the cost proposal details. The cost proposal will be evaluated based on the proposed cost to be borne under WorldFish. Value for money is one of the key criteria for the evaluation.

Once the evaluation of offers is completed based on the above criteria, the Cost Proposal will be used in conducting the best value analysis. The combined technical factors above are more important than cost or price. However, WorldFish will not select any offer for award on the basis of a superior technical proposal without considering cost.

The price proposal of all contractors, who have attained minimum 70% score (49 out of 70 point) in the technical evaluation, will be compared. The contract will be awarded to the bidder offering the ’best value for money’. The contract will be awarded to the Contractor based on the cumulative method. The formula for the rating of the Proposals will be as follows:

Rating the Technical Proposal (TP):
TP Rating = (Total Score Obtained by the Offer / Max. Obtainable Score for TP) x 100

Rating the Financial Proposal (FP):
FP Rating = (Lowest Priced Offer / Price of the Offer Being Reviewed) x 100

Total Combined Score:
(TP Rating) x (Weight of TP, e.g. 70%) + (FP Rating) x (Weight of FP, e.g., 30%)
=Total Combined and Final Rating of the Proposal

The proposal obtaining the overall highest score after adding the score of the technical proposal and the financial proposal is the proposal that offers best value for money.

This Request for Proposal (RFP) is exclusive property of the WorldFish (Feed the Future Bangladesh Aquaculture and Nutrition Activity) and all rights are reserved. The release, reproduction, distribution or other use without the express written consent of the partnership is strictly prohibited. No fees or service charge will be provided for proposal submission.